When you're rich, it's rap, when you're broke, it's called a hustle

from Uno Hype (Ft. Hassani Kwess) – We Were Kings Lyrics on Rap Genius

Meaning

Well known rappers are often rich because of their popularity, therefore their music becomes somewhat like the face of rap while rappers who are just starting out and are less known to the world, are often just trying to get their name out and make enough money to support their dream, which is why it’s called a hustle.

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