Everyone's greatest obstacle, I beat him

from Macklemore and Ryan Lewis (Ft. Macklemore) – Ten Thousand Hours Lyrics on Rap Genius

Meaning

Macklemore is saying that universally people’s egos are what prevent them from discovering fulfillment and the attainment of their true potential (which has nothing to do with material success, fame, or fortune). Note that “ego” can be viewed as an acronym for everyone’s greatest obstacle.

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