I'm on the Ave where it lives and dies
Violently, silently

from Yasiin Bey – Hip Hop Lyrics on Rap Genius

Meaning

Hip-hop is street, and it lives and dies on the street as it finds favor or disfavor with its core demographic. And what’s more, hip-hop is fundamentally about the black urban experience, where death — at once “violent” (for obvious reasons) and “silent” (in that it is ignored by the media, and hushed up by family and friends who don’t want to be accused of snitching) — is an ever-present possibility.

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