I'm not a businessman, I'm a business, man!

from Kanye West (Ft. Jay Z) – Diamonds From Sierra Leone (Remix) Lyrics on Rap Genius

Meaning

Jay-Z™ uses homophones to say that he’s not just a regular old corporate monkey: he’s a brand name!

He has a point: Jay-Z is not only a rapper, he’s also a music executive and an entrepreneur (he used to own an NBA team before becoming a sports agent, and also owns a chain of sports bars and a clothing label)

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