I always believed in the bigger picture
If I could get them niggas to listen outside my core then I can open a door

from J. Cole – Let Nas Down Lyrics on Rap Genius

Meaning

The only way he could truly have his messages spread if it was broadcast to the mainstream audience. Hit singles were just opening the door, so he could do that.

Cole hopes that his mainstream will prompt listeners to listen past his core range of music and open the doors to his more meaningful work, and other “real” artists.

This ideology about reaching a wider audience aligns with the bars in Get Free Coleworld when he says, “The single’s only the look to sell these niggas the book / I can only pray that one day you’ll read into it”

The outro on that song also features Tupac preaching about supporting the real, another testament by Cole to his OG’s.

In a lot of ways this is what J. Cole is really all about. He’s a born sinner, a round and complex man that everyone can relate to in one way or another.

J.cole explains this subject in his Harvard interview part 3 5:45 to 7:25

http://www.youtube.com/watch?v=9TXMlngSEiE

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