Gucc told me play the game to change the game
What artists often have to do is make generic singles to get attention, and with that attention they can then have more creative control over their music. Cole couldn’t just come in doing whatever he wanted, he had to be a bit more pragmatic in his approach
Gucc is a old nickname for Mark Pitts who is J.Coles manager also the President of ByStorm Ent. who founded BIG. One of his classic saying is play the game to change the game. Another one of his classic saying is don’t change the direction, direct the change.
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