Y'all niggas buyin' your own albums, you pay to sell

from Tony Touch (Ft. Crooked I, Joell Ortiz & Royce Da 5'9") – Slaughter Session Lyrics on Rap Genius

Meaning

Some of the weaker artists nowadays, when they have a problem selling their record label will give them hype by buying their own albums and even fake youtube views.

More recently, there was even a video of Drake and J. Cole going into Best Buy and buying a ton of albums including their own.

https://www.youtube.com/watch?v=Hp4xV3KWckA

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