And die with a smile
Don't show the world how alone you've become

from The Weeknd – Tears In The Rain Lyrics on Rap Genius

Meaning

With fame comes responsibility. Positive appearances are a must – even through heartbreak.

At the same time, he is connecting with his listeners by personally telling them that his smile is a hoax (even possibly induced by drugs or a multitude of women) and he is, instead, forsaken from his one true love.

https://twitter.com/theweeknd/status/386186285716869120

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