Take out that student loan, and pay off your college degree
And do exactly what you see on TV

from Kendrick Lamar (Ft. Ab-Soul) – Ab-Souls Outro Lyrics on Rap Genius


He is talking about how people are negatively influenced by what is portrayed on television, wasting money on chains, watches, etc…

This is a continuation of the previous line about “dying on your knees” by doing what the system tells you or what you see on television and in the media.

Mass media insists that there are only certain ways to live. Society doesn’t encourage innovation. It encourages uniformity.

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