When I got it I was greeted by an alien
When he finally got his sound right, he met Fame. On this track, Kendrick (like several rappers in the past) personifies Fame and gives her a somewhat poisonous personality.
The alien he talks about can also be the music industry here. When he has always been fighting to get into it, once there, he felt it cold and impersonal.
Macklemore and Kendrick’s fellow Black Hippy, Ab-Soul, later dedicated a whole song to facing the reality of the music industry : “Jimmy Iovine”
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