Nigga, get out my wallet and put passion in your logic
Passion in your life,

from Kendrick Lamar – I Am (Interlude) Lyrics on Rap Genius

Meaning

Money isn’t the only thing that matters, its also about what you know and what substance one has in their life.

In the theme of Malcolm X, whom he mentioned earlier in the song, this might be alluding to something that was allegedly shouted during the assassination of Malcolm X to create a distraction.

http://www.youtube.com/watch?v=zHM8lAIFoU4

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