"Do not fear the digital world
It will not kill us all"
Theophilus London is a so called “Internet Rapper” who found success through the new marketing ways that the internet offers. He released two mixtapes for free which brought him to a record deal with Warner Music for his debut album.
Rappers from older generations do fear the internet due to music piracy. E.g. André3000 or Mos Def don’t have Twitter accounts or Dr. Dre who didn’t want his music to be published for a long time through digital retailers such as iTunes.
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