They said you really need a hook
The hook is the chorus, the repeated part of a song that usually is what most listeners will repeat and remember.
Lupe has hooks in his songs, but in this mixtape ‘Lightwork’ and others do not have hooks.
Record labels follow formulas to make a song that’s replayed on the radio, and the memorable hook is the main part of that formula.
Lupe knows something about this. His label worried that, on his last album, he didn’t have a hit single.
They even tried to put him on a Bruno Mars song, but prefered the B.O.B version:
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