Blueprint's for sale
Followin' my footprints you can’t fail

from Jay Z (Ft. Jeezy) – Real As It Gets Lyrics on Rap Genius

Meaning

Jay-Z constantly refers to himself as the “blueprint” that all other rappers try to emulate

Also, literally, he’s reminding you that Blueprint 3 — the album containing this song — is on sale now at your local Best Buy™

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