We want them harder beats, that 808 you slipping man"

from Childish Gambino – Shoulda Known Lyrics on Rap Genius

Critics/bloggers are saying since his style has changed for a few songs, he sucks, they want the “old” Gambino who had harder hitting beats. “808” is a reference to a beat machine that creates hard hitting kicks in songs. It is often used by many southern artists and producers, notably Mannie Fresh.

He’s also drawing a parallel to Kanye’s 808s and Heartbreak, which drew some criticism for a softer sound in contrast to his earlier works.

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