Yes men that supported it, any blog that reported it
Any artist he tour with, snuff whoever bought the shit

from Joe Budden – Lost Control (Freestyle) Lyrics on Rap Genius

Meaning

He is alluding to Kendrick’s hype/bandwagon: it started with yes men who basically agreed to everything therefore they didn’t support Kendrick for his skills and created a snowball effect with bloggers and artist ending in Good Kid, M.A.A.D City going platinum. He can’t believe people bought in to the hype, It’s like Kendrick said himself: It’s “The Art of Peer Pressure.”

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