But most importantly, hip hop isn’t dead no more you see
Cause Kendrick took the bar and then raised it up higher for MCs

from Hopsin – Hop Is Back Lyrics on Rap Genius

Meaning

He starts of with a reference to Nas single/album title Hip-hop is Dead.

When Big Sean’s track “Control” dropped, the rap world immediately praised Kendrick Lamar´s verse, saying he brought competition back to rap and had revived it for everyone, while also sparking a ton of response raps from other MC’s.

Hip-hop was proclaimed to be dead. Hopsin argues that hip-hop isn’t dead anymore, referring to Kendrick Lamar’s verse on “Control”:

What is competition? I’m trying to raise the bar high

In the video he parodies this photo:

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