When I dress, it's never nothing less than Guess
In 94' when Illmatic dropped, Guess was a popular brand. In New York City, Guess brand clothing was popular. See Queensbridge rapper Cormega’s lines on “Affirmative Action”
In Queens where my drugs be
I wear Guess Jeans and Rugbies
Today hearing a rapper name-drop Guess as a symbol of wealth and fashion sounds quaint. But for a kid from the projects — prior to hip-hop’s fetishization of ultra-expensive labels like Givency, Gucci, etc — Guess seemed pretty dope.
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