Now we all heard what he said, but what he said means we dead
And that shit is insane
In Kendrick Lamar’s verse on the track, Control by Big Sean, he calls out pretty much the entire Hip Hop game on being dead. Lupe thinks that’s ludicrous and is here to show him he’s wrong.
This is a direct reference to the latter part of Kendrick’s verse on “Control” where Kendrick said that anyone trying to compete with him was better off trying to jump out of an airplane with a condom as a parachute. If you tried to do that, you would die. Lupe is saying that he could easily jump up and reach the bar that Kendrick put up without any harm done (and is proving it).
Furthermore, this whole part (from “I ain’t matchin' them in platinum” to the end of this line) is rapped in Kendrick’s flow.
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