I wear a Rollie so my wrist don't watch
Rolex is a famous and expensive brand producing wristwatches. Lupe has one covering his wrist, so the wrist has covered eyes by Rolex (if it had eyes of course).
Lupe does own and wear a gold Rolex watch. He is known to reference this to show how he’s not immune to contradictions:
It’s also play on how people chase money; their eyes are covered by dreams of having a Rolex, a Lamborghini or… a Mercedes SLR.
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